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Category Archives: France
Logo + Corporate Identity | Red triangles galore
Bass Ale, UK; Triangle Ink; ICare Indianapolis; AMF Bowling; Justin Vineyards & Winery, Paso Robles, CA, USA; Edinburgh Napier University, Edinburgh, Scotland, UK; The Cut Creative, a creative design consulting company, Perth, Australia; Capital Assist, UK; Teorema Management Company, Russia; National Endowment for the Arts, USA; Djarum … Continue reading
Logo + Corporate Identity | Blob and free-form doppelgängers
Ubigeo Inmobiliaria Realtor Services, Colombia; London-based Metia Digital Agency, with offices in NYC, Seattle, Austin, and Singapore; National Kidney Foundation, USA. Bezeq International, Israel’s leading internet and international telecommunications services provider company, Pelephone, Israeli Telco (a Bezeq subsidiary); Rede BLH (Rede Brasileira … Continue reading
Posted in Abu Dhabi, Australia, Brazil, Catalonia, Ecuador, France, Germany, Israel, Italy, Japan, Lebanon, Norway, Portugal, Spain, The Netherlands, UAE, UK, USA, Vietnam
Tagged Brand Building, Culture Code, Design, Graphic Design, Innovation & Brand Strategy, Logo & Corporate Identity, Role of Culture in Brand-Building
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Hotel Branding | Calling all hens…
As long as mankind is breathing (… and consuming), there will always be room for new niche markets to serve. In the world of brand-building there’s one economic sector that never seizes to continue to flood the market with new … Continue reading
Hotel Branding | IBIS’ new pillow talk
In the world of branding, the fastest and easiest route to changing a look is through a Logo & Corporate Identity Makeover. It’s the expedited method of projecting a new image, and an ongoing journey of constant changes, regardless how … Continue reading
Lighter side of branding | On using your wings to unleash your true potential…
A great TVC from Martell, a well known French liquor brand that promotes the idea of tapping into our inner strength, mustering our courage, and summoning our self confidence to do great things in life. Tap into our true potential, … Continue reading
Lighter side of branding | Leave it to the French to capture the romance of travel…
This is quite simply, poetry in motion! Just watch it and you’ll get the beauty! It amazes me what a 60 second TVC can do, if done correctly, delivering raw emotions. In this TVC, Air France is offering viewers a … Continue reading
Logo + Corporate Identity | Geometric exploration [2]
Duran Machinery Manufacturer of high quality Folder Gluers, USA; Mercury Credit Card Payment Solutions; IFFO, Diversified UAE-based Business Group of FMCG (Fast Moving Consumer Goods) and other business ventures; Brookfield Homes, US-based Homebuilders; Home Builders Association of Metropolitan Harrisburg, Harrisburg, PA, … Continue reading
Posted in Argentina, Australia, Belgium, Canada, Czech Republic, Ecuador, France, Germany, Hungary, Ireland, Italy, Mexico, Nigeria, Poland, Romania, Russia, Singapore, Slovakia, South Korea, Spain, The Netherlands, UAE, UK, USA
Tagged Brand Building, Culture Code, Design, Graphic Design, Innovation & Brand Strategy, Logo & Corporate Identity, Role of Culture in Brand-Building
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Logo + Corporate Identity | Streaks galore
CSR Plc, UK; VIPAR Heavy Duty, USA; Brandt Engineering, a company that designs, builds, services and retrofits energy-efficient building systems; Air Force Federal Credit Union, USA; Aloha Federal Credit Union, HI, USA; Northern Light Venture Capital Firm, Shanghai, China; Dean Pumps, … Continue reading
Posted in Australia, Bangladesh, Belgium, Brazil, Canada, China, Denmark, France, Germany, Hong Kong, India, Indonesia, Ireland, Lebanon, Macau, Morocco, Mozambique, New Zealand, Russia, Singapore, South Korea, Spain, Switzerland, The Netherlands, UK, USA
Tagged Brand Building, Culture Code, Design, Graphic Design, Innovation & Brand Strategy, Logo & Corporate Identity, Role of Culture in Brand-Building
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Quotes + Thoughts | Jöel Desgrippes on Emotional Branding
“Branding is not only about ubiquity, visibility, and functions; it is about bonding emotionally with people in their daily life. Only when a product or a service kindles an emotional dialog with the consumer, can this product or service qualify … Continue reading
Posted in Book Review, France
Tagged Book Review, Culture Code, Innovation & Brand Strategy, Quotes & Thoughts, Words of Wisdom
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Lighter side of branding | Extreme Pogo Jumping – Brighton, UK [1]
Car commercials are always fun to watch as many of them – eventually – MUST go beyond merely presenting the car with all its bells and whistles. There are many ways to skin a cat, and therefore, it’s a nice … Continue reading