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Tag Archives: Unique Travel Destinations
Hotel Branding | Calling all hens…
As long as mankind is breathing (… and consuming), there will always be room for new niche markets to serve. In the world of brand-building there’s one economic sector that never seizes to continue to flood the market with new … Continue reading
Hotel Branding | Fancy crashing in a shipping container pop-up hotel? [1]
The term “Sleeping Around” may conjure up rather negative images to denote someone who’s hops beds, and not necessarily of the business-travel or leisure-travel kind! But this is exactly the description that this unique pop-up hotel concept from Antwerp, Belgium … Continue reading
Posted in Belgium
Tagged Brand Building, Culture Code, Design, Destination Marketing, Green Buildings, Hotel Innovation & Brand Strategy, Innovation & Brand Strategy, Logo & Corporate Identity, Role of Culture in Brand-Building, Sustainability, Sustainable Development, Sustainable Travel & Tourism, Unique Travel Destinations
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Hotel Branding | Fancy crashing in a shipping container pop-up hotel? [2]
I found the Sleeping Around Pop-Up mobile hotel (please see my previous post) so fascinating and decided to dig a bit further, and found a relevant article in Design Boom on the background of its inception. I’ve seen a few … Continue reading
Hotel Branding | When you’re already known for your carefree furniture… go the distance… plant a flag [1]
Dedon is a furniture brand from Germany, popular for their all-weather artificial wicker furniture. Their popularity is huge in resort areas – especially in beach destinations across in South East Asia. And if the old adage “imitation is the greatest … Continue reading
Lighter side of branding | Tapping into the reptilian brain…
“Some people collect shells, at Pulau Joyo we collect moments.” I stumbled upon this phrase on a private island just off of Singapore, Pulau Joyo (Joyo Island), a private island resort in Indonesia’s Riau Archipelago Province just 2 (two) hours … Continue reading
Destination Branding | Selling the world’s least known travel destination [2]
In my line of work as a Brand Story Teller and Brand Strategy Consultant, I’m fortunate enough to work on various projects, where no two are alike. It keeps my brains in overdrive mode to seek new ideas and my … Continue reading
Destination Branding | Selling the world’s least known travel destination [1]
In my line of work as a Brand Story Teller and Brand Strategy Consultant, I’m fortunate enough to work on various projects, where no two are alike. It keeps my brains in overdrive mode to seek new ideas and my … Continue reading
Stats + Facts | How Europe funds her historic relics maintenance
And I’ve always wondered how budget-crunched European cities (well some that is…) keep up with the maintenance of their thousand year old relics that are strewn all over their urban landscape. One that tourists the world over flock to like … Continue reading
Posted in Italy
Tagged Travel & Tourism, Unique Travel Destinations, Urban Matters, Urban Solutions
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