Tag Archives: Unique Travel Destinations

Hotel Branding | Calling all hens…

As long as mankind is breathing (… and consuming), there will always be room for new niche markets to serve. In the world of brand-building there’s one economic sector that never seizes to continue to flood the market with new … Continue reading

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Hotel Branding | Fancy crashing in a shipping container pop-up hotel? [1]

The term “Sleeping Around” may conjure up rather negative images to denote someone who’s hops beds, and not necessarily of the business-travel or leisure-travel kind! But this is exactly the description that this unique pop-up hotel concept from Antwerp, Belgium … Continue reading

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Hotel Branding | Fancy crashing in a shipping container pop-up hotel? [2]

I found the Sleeping Around Pop-Up mobile hotel (please see my previous post) so fascinating and decided to dig a bit further, and found a relevant article in Design Boom on the background of its inception. I’ve seen a few … Continue reading

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Hotel Branding | When you’re already known for your carefree furniture… go the distance… plant a flag [1]

Dedon is a furniture brand from Germany, popular for their all-weather artificial wicker furniture. Their popularity is huge in resort areas – especially in beach destinations across in South East Asia. And if the old adage “imitation is the greatest … Continue reading

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Lighter side of branding | Tapping into the reptilian brain…

“Some people collect shells, at Pulau Joyo we collect moments.” I stumbled upon this phrase on a private island just off of Singapore, Pulau Joyo (Joyo Island), a private island resort in Indonesia’s Riau Archipelago Province just 2 (two) hours … Continue reading

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Destination Branding | Selling the world’s least known travel destination [2]

In my line of work as a Brand Story Teller and Brand Strategy Consultant, I’m fortunate enough to work on various projects, where no two are alike. It keeps my brains in overdrive mode to seek new ideas and my … Continue reading

Posted in Ads, TVCs & Commercials, Indonesia | Tagged , , , , , | Leave a comment

Destination Branding | Selling the world’s least known travel destination [1]

In my line of work as a Brand Story Teller and Brand Strategy Consultant, I’m fortunate enough to work on various projects, where no two are alike. It keeps my brains in overdrive mode to seek new ideas and my … Continue reading

Posted in Ads, TVCs & Commercials, Indonesia | Tagged , , , , , | Leave a comment