Category Archives: India

Black + White Test | Diagonal geometry [1]

The best advise I’ve received on logo design was from my seasoned Graphic Design business partner: the easiest and fastest way to avoid doppelgängers and lookalike logos is… SUBJECT IT TO THE BLACK & WHITE TEST!! A powerful tool to test … Continue reading

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Hotel Branding | Building brands that connect emotionally with customers [1]

For someone who often travels for a living, I’m intimately familiar with hotels. So hotels’ brand strategy is always an interesting topic to follow. As with all other brand-building exercises, the key remains the same: the ability to connect emotionally … Continue reading

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Logo + Corporate Identity | Geometric exploration [5]

MW Medical Clinic, Singapore; Evonik Chemicals, Germany; Aristo Development, Cyprus; Matmon Graphic Design, Little Rock, AR, USA;  MW Medical,  Clinic and EMR (Emergency Medical Response) Services, Singapore; Aristo Solutions, Thailand, Arista Data Systems, Stamford, CT, USA; Aristo Developers, Cyprus; Aristo … Continue reading

Posted in Australia, Canada, China, Cyprus, Finland, Germany, Hong Kong, India, Indonesia, Italy, Japan, Malaysia, New Zealand, Portugal, Singapore, Spain, The Philippines, UAE, UK, USA | Tagged , , , , , , | Leave a comment

Logo + Corporate Identity | Geometric exploration [4]

  Shenk Inmobiliaria Real Estate Co., Argentina; Bangkok, Thailand-based PACE Property Development Co.; Stichting Uitwisseling, traineeship and practical training placements in the agricultural sector, Alkmaar, The Netherlands; Integral Inmobiliaria Real Estate Co., Santo Domingo, Dominican Republic; Alliant Power Diesel Parts Distributor … Continue reading

Posted in Argentina, Australia, Canada, China, Germany, Hong Kong, India, Indonesia, Japan, Mexico, Serbia, Singapore, Spain, Thailand, The Netherlands, UK, USA | Tagged , , , , , , , | Leave a comment

Hotel Branding | The evolution of Taj Hotel Group Branding

A fascinating look into Hotel Branding, specifically on the overall Brand Strategy, Positioning and Communication of a big hotel group with a mixed portfolio of different hotels. India-based Taj Group of Hotels perfectly illustrates the challenges facing a hotel company … Continue reading

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Friedman: How India Innovates, when IT and ET join forces with ID

One of my favorite thought leaders and authors, Tom Friedman, continues to observe the world of global business and write about his insights. The latest is this New York Times article of February 12, “When E.T. and I.T. Meet ID“. … Continue reading

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Logo + Corporate Identity | Logo morphing

It’s always a pleasant surprise to find other bloggers who follow logos and corporate identity as incessantly as I am. So just for shits and giggles (to borrow an expression that my teenage sons often use), I’m posting Logo Transformations … Continue reading

Posted in India, Japan, Logo & Corporate Identity Makeover, Portugal, Puerto Rico, Russia, Turkey, UK, USA | Tagged , , , , , , | Leave a comment