Category Archives: India

Black + White Test | Diagonal geometry [1]

Posted on January 16, 2016 by dianhasan

The best advise I’ve received on logo design was from my seasoned Graphic Design business partner: the easiest and fastest way to avoid doppelgängers and lookalike logos is… SUBJECT IT TO THE BLACK & WHITE TEST!! A powerful tool to test … Continue reading →

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Hotel Branding | Building brands that connect emotionally with customers [1]

Posted on January 5, 2014 by dianhasan

For someone who often travels for a living, I’m intimately familiar with hotels. So hotels’ brand strategy is always an interesting topic to follow. As with all other brand-building exercises, the key remains the same: the ability to connect emotionally … Continue reading →

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Logo + Corporate Identity | Geometric exploration [5]

Posted on November 2, 2013 by dianhasan

MW Medical Clinic, Singapore; Evonik Chemicals, Germany; Aristo Development, Cyprus; Matmon Graphic Design, Little Rock, AR, USA;  MW Medical,  Clinic and EMR (Emergency Medical Response) Services, Singapore; Aristo Solutions, Thailand, Arista Data Systems, Stamford, CT, USA; Aristo Developers, Cyprus; Aristo … Continue reading →

Posted in Australia, Canada, China, Cyprus, Finland, Germany, Hong Kong, India, Indonesia, Italy, Japan, Malaysia, New Zealand, Portugal, Singapore, Spain, The Philippines, UAE, UK, USA | Tagged , , , , , , | Leave a comment

Logo + Corporate Identity | Geometric exploration [4]

Posted on September 6, 2013 by dianhasan

  Shenk Inmobiliaria Real Estate Co., Argentina; Bangkok, Thailand-based PACE Property Development Co.; Stichting Uitwisseling, traineeship and practical training placements in the agricultural sector, Alkmaar, The Netherlands; Integral Inmobiliaria Real Estate Co., Santo Domingo, Dominican Republic; Alliant Power Diesel Parts Distributor … Continue reading →

Posted in Argentina, Australia, Canada, China, Germany, Hong Kong, India, Indonesia, Japan, Mexico, Serbia, Singapore, Spain, Thailand, The Netherlands, UK, USA | Tagged , , , , , , , | Leave a comment

Hotel Branding | The evolution of Taj Hotel Group Branding

Posted on August 10, 2013 by dianhasan

A fascinating look into Hotel Branding, specifically on the overall Brand Strategy, Positioning and Communication of a big hotel group with a mixed portfolio of different hotels. India-based Taj Group of Hotels perfectly illustrates the challenges facing a hotel company … Continue reading →

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Friedman: How India Innovates, when IT and ET join forces with ID

Posted on March 2, 2013 by dianhasan

One of my favorite thought leaders and authors, Tom Friedman, continues to observe the world of global business and write about his insights. The latest is this New York Times article of February 12, “When E.T. and I.T. Meet ID“. … Continue reading →

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Logo + Corporate Identity | Logo morphing

Posted on January 8, 2013 by dianhasan

It’s always a pleasant surprise to find other bloggers who follow logos and corporate identity as incessantly as I am. So just for shits and giggles (to borrow an expression that my teenage sons often use), I’m posting Logo Transformations … Continue reading →

Posted in India, Japan, Logo & Corporate Identity Makeover, Portugal, Puerto Rico, Russia, Turkey, UK, USA | Tagged , , , , , , | Leave a comment

Logo + Corporate Identity | Streaks galore

Posted on December 15, 2012 by dianhasan

  CSR Plc, UK; VIPAR Heavy Duty, USA; Brandt Engineering, a company that  designs, builds, services and retrofits energy-efficient building systems; Air Force Federal Credit Union, USA; Aloha Federal Credit Union, HI, USA; Northern Light Venture Capital Firm, Shanghai, China; Dean Pumps, … Continue reading →

Posted in Australia, Bangladesh, Belgium, Brazil, Canada, China, Denmark, France, Germany, Hong Kong, India, Indonesia, Ireland, Lebanon, Macau, Morocco, Mozambique, New Zealand, Russia, Singapore, South Korea, Spain, Switzerland, The Netherlands, UK, USA | Tagged , , , , , , | Leave a comment

Logo + Corporate Identity | Quadrants

Posted on December 13, 2012 by dianhasan

Equity Office, US-based office property search engine, careers and investor relations; Provident Credit Union, San Francisco Bay Area; Hochschule Niederrhein (Niederrhein University of Applied Sciences), Germany; Quadrant Plastic Engineering, Lenzburg, Switzerland; AGX Axis Graphics, online image bank by Prague-based photographer and graphic … Continue reading →

Posted in Chile, Colombia, Czech Republic, Finland, Germany, India, Poland, Russia, Switzerland, The Netherlands, USA | Tagged , , , , , , , | Leave a comment

Logo + Corporate Identity | Enclosed bars

Posted on December 13, 2012 by dianhasan

  Australia-based Wilson Parking; Bank Windhoek, Namibia. Banco Fiat, Brazil, FAGOR Kitchen Equipment, Spain. Rudder Property Group, NYC-based Commercial Real Estate Brokerage Firm; Millpark Business School, Johannesburg, South Africa; NSS Labs, Test-Based Research & Advisory Services, Carlsbad, CA. Jakarta-based Bank DKI, … Continue reading →

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