Tag Archives: Hotel Innovation & Brand Strategy

Hotel Branding | Building brands that connect emotionally with customers [1]

Posted on January 5, 2014 by dianhasan

For someone who often travels for a living, I’m intimately familiar with hotels. So hotels’ brand strategy is always an interesting topic to follow. As with all other brand-building exercises, the key remains the same: the ability to connect emotionally … Continue reading →

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Hotel Branding | ALTternative brand-building route to target Gen Y [4]

Posted on September 12, 2013 by dianhasan

Still on Canadian boutique hotel company, ALT Hotels that promotes itself through their cheeky “We Do Less” campaign. ALT Hotels which may be low on amenities and facilities, but no doubt high on personality and attitude, demonstrates how it stays … Continue reading →

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Hotel Branding | Marriott Rebranding [1]

Posted on September 10, 2013 by dianhasan

I’m currently working on a brand strategy project for a major Indonesian property and hotel development company. We’ve been tasked with strengthening their hotel portfolio and brand architecture, repositom their existing hotels and crestong new hotel brands to better compete … Continue reading →

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Hotel Branding | Holiday Inn, redefining hospitality… [2]

Posted on September 10, 2013 by dianhasan

Still on Holiday Inn, it’s interesting to see the changes they’re making to their hotel lobby. Of all the public area, the lobby is the most visible, and also the one area most impacted by changing consumer behavior. In the … Continue reading →

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Hotel Branding | Holiday Inn, redefining hospitality… [1]

Posted on September 9, 2013 by dianhasan

The only constant is change. As in life, this adage applies to business and everything else. Nothing operates in a vacuum. It’s inescapable. Good brands know this by heart, and at the core of their business journey should be any … Continue reading →

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Hotel Branding | ALTternative brand-building route to target Gen Y [3]

Posted on September 8, 2013 by dianhasan

More exemplary work for ALT Hotels’ “We Do Less” campaign. This Canadian hotel targets Gen-Y, and stays relevant by understanding the right brand communication. The result is this unique campaign and the print ad poster series. Very much in line … Continue reading →

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Hotel Branding | ALTternative brand-building route to target Gen Y [1]

Posted on September 7, 2013 by dianhasan

I stumbled upon an interesting brand communication strategy for a Canadian hotel that targets Gen-Y, and how they stay relevant. Understanding what this new generation of travelers really need has been Montreal-based ALT Hotels main mission. It’s all the more intriguing … Continue reading →

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Logo + Corporate Identity | Geometric exploration [4]

Posted on September 6, 2013 by dianhasan

  Shenk Inmobiliaria Real Estate Co., Argentina; Bangkok, Thailand-based PACE Property Development Co.; Stichting Uitwisseling, traineeship and practical training placements in the agricultural sector, Alkmaar, The Netherlands; Integral Inmobiliaria Real Estate Co., Santo Domingo, Dominican Republic; Alliant Power Diesel Parts Distributor … Continue reading →

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Logo + Corporate Identity | Six square doppelgängers

Posted on September 2, 2013 by dianhasan

Who’s inspiring whom? The internet has brought the world to our fingertips like never before. Images that we’ve never had access to, or could only see on TV or read in the news irregularly and without our control, are now … Continue reading →

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Hotel Branding | Calling all hens…

Posted on August 10, 2013 by dianhasan

As long as mankind is breathing (… and consuming), there will always be room for new niche markets to serve. In the world of brand-building there’s one economic sector that never seizes to continue to flood the market with new … Continue reading →

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