Tag Archives: Marketing & Communications

Lighter side of branding | A bug, a feijoa and a Kiwi tribute to an advertising pioneer

Two things drew me to this ad: the quintessential VW Beetle and the title “Feijoa”. I immediately thought it was a Brazilian print ad. I mad such quick association knowing that VW has a dominant presence in the automotive landscape … Continue reading

Posted in Ads, TVCs & Commercials, New Zealand | Tagged , , , , | Leave a comment

Lighter side of branding | Gorgeous veggies

Didn’t know veggies could be so beautiful! Check out this BK commercial for their new California Burgers. The technique for shooting the veggies is probably nothing new, but I’ve never seen it used on the humble produce that we eat … Continue reading

Posted in Ads, TVCs & Commercials, USA | Tagged , , , | Leave a comment

Lighter side of branding | How to talk Austrian to Australians

Still on the subject of Austrian Vodka brand, Monopolowa, and their print ad campaign to introduce the brand to the Australian market. Seems like a play on words… Austrian and Australian. Joking aside though, this brand clearly makes a distinctive … Continue reading

Posted in Australia, Austria | Tagged , , , , , | Leave a comment

Lighter side of branding | Potatoes’ life journey

I love the copy in this print ad campaign for an Austrian Vodka & Gin brands, Monopolowa, for the Australian market. Some potatoes are born to be fried. Others go on to greater things. Advertising Agency: B. Creative Advertising & … Continue reading

Posted in Ads, TVCs & Commercials, Australia, Austria | Tagged , , , , , | Leave a comment

Skin sells fashion ~ a time-tested formula!

In advertising, Sex and Humor ALWAYS sell!  It’s an effective formula that works in other industries as well. Fashion is one of them. Simply take a look at any Abercrombie & Fitch Ad or walk into one of their stores, and … Continue reading

Posted in Ads, TVCs & Commercials, Brand-Building & Culture, Social Media, USA | Tagged , , , , | Leave a comment

Social Media and branding | Teens, Shopping Behavior, and Malls

I stumbled upon a great article on the link between Teenagers, Shopping Malls, their unquenched appetite to consume, yes… that’s their fickle buying behavior that make brands crazy and consumer research and brand consulting agencies happy! Add to that Social … Continue reading

Posted in Ads, TVCs & Commercials, Brand-Building & Culture, Social Media, Sweden, USA | Tagged , , , , | Leave a comment

Lighter side of branding | Think before you bring kids to the world…

This print campaign for Australian condom brand, Legends, takes on a rather tragic and dark approach to draw attention to their brand (made me think of the movie Psycho, or some weird Sci-Fi flick). Entertaining nonetheless!

Posted in Ads, TVCs & Commercials, Australia | Tagged , , , | Leave a comment