Tag Archives: Advertising

Lighter side of branding | A bug, a feijoa and a Kiwi tribute to an advertising pioneer

Posted on August 24, 2011 by dianhasan

Two things drew me to this ad: the quintessential VW Beetle and the title “Feijoa”. I immediately thought it was a Brazilian print ad. I mad such quick association knowing that VW has a dominant presence in the automotive landscape … Continue reading →

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Lighter side of branding | Gorgeous veggies

Posted on August 24, 2011 by dianhasan

Didn’t know veggies could be so beautiful! Check out this BK commercial for their new California Burgers. The technique for shooting the veggies is probably nothing new, but I’ve never seen it used on the humble produce that we eat … Continue reading →

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Lighter side of branding | How to talk Austrian to Australians

Posted on August 24, 2011 by dianhasan

Still on the subject of Austrian Vodka brand, Monopolowa, and their print ad campaign to introduce the brand to the Australian market. Seems like a play on words… Austrian and Australian. Joking aside though, this brand clearly makes a distinctive … Continue reading →

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Lighter side of branding | Potatoes’ life journey

Posted on August 24, 2011 by dianhasan

I love the copy in this print ad campaign for an Austrian Vodka & Gin brands, Monopolowa, for the Australian market. Some potatoes are born to be fried. Others go on to greater things. Advertising Agency: B. Creative Advertising & … Continue reading →

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Skin sells fashion ~ a time-tested formula!

Posted on August 16, 2011 by dianhasan

In advertising, Sex and Humor ALWAYS sell!  It’s an effective formula that works in other industries as well. Fashion is one of them. Simply take a look at any Abercrombie & Fitch Ad or walk into one of their stores, and … Continue reading →

Posted in Ads, TVCs & Commercials, Brand-Building & Culture, Social Media, USA | Tagged , , , , | Leave a comment

Social Media and branding | Teens, Shopping Behavior, and Malls

Posted on August 16, 2011 by dianhasan

I stumbled upon a great article on the link between Teenagers, Shopping Malls, their unquenched appetite to consume, yes… that’s their fickle buying behavior that make brands crazy and consumer research and brand consulting agencies happy! Add to that Social … Continue reading →

Posted in Ads, TVCs & Commercials, Brand-Building & Culture, Social Media, Sweden, USA | Tagged , , , , | Leave a comment

Lighter side of branding | Think before you bring kids to the world…

Posted on August 15, 2011 by dianhasan

This print campaign for Australian condom brand, Legends, takes on a rather tragic and dark approach to draw attention to their brand (made me think of the movie Psycho, or some weird Sci-Fi flick). Entertaining nonetheless!

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Lighter side of branding | When knife and fork waltz into the bedroom for some…

Posted on August 14, 2011 by dianhasan

Like I said, sex and humor always sell! A print ad campaign for La Benedicta Restaurant in Brazil attempts to lure in foodies for Valentine’s Day Romantic Dinner to sample not only appetizing dishes but perhaps to set the mood … Continue reading →

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Lighter side of branding | How to say: “Not tonight, Honey. I have a headache!” in French

Posted on August 14, 2011 by dianhasan

Sex and humor are both well represented in this TVC for Bayer Aspirin in the French-speaking world.

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Lighter side of branding | Animals and their dirty little secrets [3]

Posted on August 14, 2011 by dianhasan

Without fail, sex and humor, stand out like a sore thumb in the “attention-grabbing dept.” It’s a proven formula that has been used by brand-builders throughout the history of modern marketing to advertise and influence our minds, in the hope … Continue reading →

Posted in Ads, TVCs & Commercials, UK | Tagged , , , | Leave a comment