Category Archives: Ads, TVCs & Commercials

Lighter side of branding | Because you never outlive your automotive dream

Posted on January 6, 2016 by dianhasan

You know why there’s such a special bond us humans have w/ cars right? Well because next to home ownership, the car is our biggest asset acquisition throughout our adult life. And although very few of us care to admit … Continue reading →

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Hotel Branding | Building brands that connect emotionally with customers [1]

Posted on January 5, 2014 by dianhasan

For someone who often travels for a living, I’m intimately familiar with hotels. So hotels’ brand strategy is always an interesting topic to follow. As with all other brand-building exercises, the key remains the same: the ability to connect emotionally … Continue reading →

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Brand-building & Social Media | How Social Media impacts your brand [1]

Posted on December 12, 2013 by dianhasan

We all know how Social Media is impacting our lives. It helps us stay connected, or overly connected… in more ways than one. The precise definition depends on anyone’s vantage point. It’s an extension of ourselves in the digital space, … Continue reading →

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Lighter side of branding | What’s precious to you?

Posted on December 4, 2013 by dianhasan

This TVC from Nationwide Insurance caught my attention. It asks the question, “What’s precious to you?” Because if you view your earthly possessions, such as the four wheel vehicle that zips us form point A to B. Well, we all … Continue reading →

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Lighter side of branding | The compelling role of color

Posted on December 4, 2013 by dianhasan

I was less concerned about the advertised product (Nippon Paint) and more interested at the message on the role of color. It’s true, color can indeed change your feeling. Because different colors carry different meanings. In branding, color makes a … Continue reading →

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Hotel Branding | Marriott Rebranding [1]

Posted on September 10, 2013 by dianhasan

I’m currently working on a brand strategy project for a major Indonesian property and hotel development company. We’ve been tasked with strengthening their hotel portfolio and brand architecture, repositom their existing hotels and crestong new hotel brands to better compete … Continue reading →

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Hotel Branding | Holiday Inn, redefining hospitality… [2]

Posted on September 10, 2013 by dianhasan

Still on Holiday Inn, it’s interesting to see the changes they’re making to their hotel lobby. Of all the public area, the lobby is the most visible, and also the one area most impacted by changing consumer behavior. In the … Continue reading →

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Automobile Branding | Reinventing the world’s best selling sedan

Posted on September 9, 2013 by dianhasan

Quick, can you name the world’s best-selling sedan of all time? If you answered Toyota Corolla, you’ve hit the bull’s eye! 40 million and counting have been sold since Corolla’s introduction in 1966. In 1997, the Corolla became the best … Continue reading →

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Lighter side of branding | The ugly side of parenting…

Posted on September 9, 2013 by dianhasan

For all of you parents our there, we all know the trials and tribulations of parenting, the highs and lows of moulding our little bundles of joy into able-bodied productive citizens who contribute positively to future society. But don’t hold … Continue reading →

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Hotel Branding | ALTternative brand-building route to target Gen Y [3]

Posted on September 8, 2013 by dianhasan

More exemplary work for ALT Hotels’ “We Do Less” campaign. This Canadian hotel targets Gen-Y, and stays relevant by understanding the right brand communication. The result is this unique campaign and the print ad poster series. Very much in line … Continue reading →

Posted in Ads, TVCs & Commercials, Canada | Tagged , , , | 1 Comment