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Monthly Archives: March 2012
Logo & Corporate Identity | Face doppelgängers
RATP Régie Autonome des Transports Parisiens (English: Autonomous Operator of Parisian Transports); Hillsboro Women’s Clinic, Oregon. There’s an old French proverb: “Plus ça change, plus c’est la même chose,” first coined by French columnist and novelist Alphonse Karr (1808-1890), which … Continue reading
Posted in France, USA
Tagged Brand Building, Culture Code, Innovation & Brand Strategy, Logo & Corporate Identity
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Lighter side of branding | Indonesia, the world’s best-kept secret
The brand that commissioned this TVC is less important, just pay attention to the imagery of Indonesia’s diverse natural offering. The scale and breadth is simply breathtaking. The good news is that Indonesia is relatively undiscovered. Yes, there’s of course Bali, … Continue reading
Logo & Corporate Identity | Birds of a feather doppelgängers [3]
Garuda Indonesia Airlines; United Van Lines, Moving & Logistics, USA; Nawras Telecommunications, Oman, UAE; Municipal Library of the City of Darien, Connecticut, USA; There’s an old French proverb: “Plus ça change, plus c’est la même chose,” first coined by French … Continue reading
Posted in Indonesia, Oman, UAE, USA
Tagged Brand Building, Culture Code, Innovation & Brand Strategy, Logo & Corporate Identity
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Quotes + Thoughts | Pink on the dark side of brands
This is the dark side of brands… Whether it’s a big screen TV, or a car, the evidence is overwhelmingly clear that human beings metabolize these things very quickly… These kinds of external objects do not provide enduring satisfaction. ~ Dan … Continue reading
Posted in USA
Tagged Brand Building, Culture Code, Design, Innovation & Brand Strategy
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Quotes + Thoughts | Olins on brands, sense of belonging, and tribe mentality
Fundamentally, branding is a profound manifestation of the human condition; belonging to a tribe, to a religion, to a family. Branding demonstrates that sense of belonging.” ~ Wally Olins, Design Thinker Inspiration: Felt & Wire
Posted in Design, USA
Tagged Brand Building, Culture Code, Design, Innovation & Brand Strategy
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Quotes + Thoughts | Millman on how brands define who we are
We use brands to project who we want to be in the world, how we want people to perceive us , and how we want to feel about ourselves.” ~ Debbie Millman, Author + Design Thinker Inspiration: Felt & Wire
Posted in Design, USA
Tagged Brand Building, Culture Code, Design, Innovation & Brand Strategy
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Quotes + Thoughts | Artzt on brand value
Brand value is very much like an onion. It has layers and a core. The core is the user who will stick with you until the very end.” ~ Edwin Artzt, Business Leader Inspiration: Communications
Quotes + Thoughts | Landor on brand definition
Products are made in the factory, but brands are created in the mind.” ~ Walter Landor [1913 – 1995] Inspiration: Ideas Inspiring Innovation
Posted in Design, USA
Tagged Brand Building, Culture Code, Design, Innovation & Brand Strategy
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Quotes + Thoughts | Franklin’s secret to the Fountain of Youth
We do not stop playing because we grow old, we grow old because we stop playing.” ~ Benjamin Franklin [1706 – 1790] Personal Note: Rarely have I found a quote that I can relate to so well. The way I see it, … Continue reading
Posted in USA
Tagged Brand Building, Culture Code, Design, Innovation & Brand Strategy
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Quotes + Thoughts | Wilde on Creative Juice
Consistency is the last refuge of the unimaginative.” ~ Oscar Wilde, Irish Author + Poet [1854 – 1900] Inspiration: Experience Freak
Posted in Ireland
Tagged Brand Building, Culture Code, Design, Innovation & Brand Strategy
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