Monthly Archives: March 2012

Logo & Corporate Identity | Face doppelgängers

RATP Régie Autonome des Transports Parisiens (English: Autonomous Operator of Parisian Transports); Hillsboro Women’s Clinic, Oregon. There’s an old French proverb: “Plus ça change, plus c’est la même chose,” first coined by French columnist and novelist Alphonse Karr (1808-1890), which … Continue reading

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Lighter side of branding | Indonesia, the world’s best-kept secret

The brand that commissioned this TVC is less important, just pay attention to the imagery of Indonesia’s diverse natural offering. The scale and breadth is simply breathtaking. The good news is that Indonesia is relatively undiscovered. Yes, there’s of course Bali, … Continue reading

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Logo & Corporate Identity | Birds of a feather doppelgängers [3]

Garuda Indonesia Airlines; United Van Lines, Moving & Logistics, USA; Nawras Telecommunications, Oman, UAE; Municipal Library of the City of Darien, Connecticut, USA;  There’s an old French proverb: “Plus ça change, plus c’est la même chose,” first coined by French … Continue reading

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Quotes + Thoughts | Pink on the dark side of brands

This is the dark side of brands… Whether it’s a big screen TV, or a car, the evidence is overwhelmingly clear that human beings metabolize these things very quickly… These kinds of external objects do not provide enduring satisfaction.  ~ Dan … Continue reading

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Quotes + Thoughts | Olins on brands, sense of belonging, and tribe mentality

Fundamentally, branding is a profound manifestation of the human condition; belonging to a tribe, to a religion, to a family. Branding demonstrates that sense of belonging.”  ~ Wally Olins, Design Thinker Inspiration:  Felt & Wire

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Quotes + Thoughts | Millman on how brands define who we are

We use brands to project who we want to be in the world, how we want people to perceive us , and how we want to feel about ourselves.”  ~ Debbie Millman, Author + Design Thinker Inspiration:  Felt & Wire

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Quotes + Thoughts | Artzt on brand value

Brand value is very much like an onion. It has layers and a core. The core is the user who will stick with you until the very end.” ~ Edwin Artzt, Business Leader Inspiration:  Communications

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