Daily Archives: December 19, 2012

Destination Branding | Pursuing innovation to her shores, using Irish luck [1]

Posted on December 19, 2012 by dianhasan

Quick, what comes to mind when I throw at you the name Ireland? If you follow international business news your answer today would probably be quite different from say four years ago, pre global recession. In those days, Ireland was … Continue reading →

Posted in Ads, TVCs & Commercials, Ireland | Tagged Brand Building, Brand Storytelling, Country & Place Branding, Culture Code, Destination Branding, Innovation & Brand Strategy, Logo & Corporate Identity, Role of Culture in Brand-Building, Travel & Tourism | Leave a comment

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