Logo + Corporate Identity | Quadrants

Logo_Quadrant_Engineering-Plastic-Products_dian-hasan-branding_US-3Uploaded from the Photobucket iPad AppPhotobucketLogo_hochschule-niederrhein_DE-1PhotobucketLogo_Mass-Mutual_dian-hasan-branding_MA-US-2 PhotobucketLogo_Banco-de-Desarrollo_OLD-LOGO_dian-hasan-branding_CO-1Logo_Esta-Rohr_www.esta-rohr.de_en_index_DE-6Logo_Data-Image_dian-hasan-branding_NL-2Logo_ESB-Business-School_Reutlingen-University_DE-2PhotobucketPhotobucket photo Logo_Unique-Innovations_Unique-Fittings_dian-hasan-branding_IN-2_zpsd0fbbaf2.pngLogo_Kaliningrad_en.kaliningrad-rda.org_dian-hasan-branding_RU-2Logo_Galicja-Zydowskie-Muzeum_www.galiciajewishmuseum.org_dian-hasan-branding_PL-2Logo_Galicja-Zydowskie-Muzeum_www.galiciajewishmuseum.org_dian-hasan-branding_PL-10Logo_First-Foundation_dian-hasan-branding_2

PhotobucketEquity Office, US-based office property search engine, careers and investor relations; Provident Credit Union, San Francisco Bay Area; Hochschule Niederrhein (Niederrhein University of Applied Sciences), Germany; Quadrant Plastic Engineering, Lenzburg, Switzerland; AGX Axis Graphics, online image bank by Prague-based photographer and graphic designer Zdeněk Adámek, Czech Republic; LD&B (Laymen, Diener & Borntrager) Insurance Agency, Harrisonburg, VA, USA; MassMutual Financial Group, Boston, MA, USA; Banco del Desarrollo, Chile (OLD LOGO); Esta Rohr, Welded Steel and Pipe Manufacturer Germany; Quadrant Plastics, USA; ESB Business School of the Reutlingen University, Germany; DataImage, Document Management Solutions, The Netherlands; Surry Community College, Dobson, NC, USA; Landmark Aviation, Business Aviation Services, San Diego, CA, USA; Quam-Nichols Manufacturing Co.Chicago, IL, USA; Unique Fittings, India; Finavia, Finnish Airport Management Co.; Żydowskie Muzeum Galicja (Galicia Jewish Museum), Krakow, Poland; Kaliningrad Regional Development Agency (Агентство регионального экономического развития), Kaliningrad, Russia; First Foundation Bank, San Diego, CA, USA. 

The art of capturing an entire company’s ideas, ethos, knowledge and the future in one logo and corporate identity is an integral part of visual branding. Of course there’s more to branding than meets the eye!

Most of today’s organizations are well-versed in this most fundamental of branding-building exercises. Some are still struggling to design an identity that best represents their values and positive traits, while others come up with eerily similar-looking looking designs, albeit representing vastly different organizations, across a multitude of industries and countries.

I consider myself as a visual creature, and the past few years i’ve been on a personal mission to identify suspiciously similar looking Logos and Corporate Identities. Allow me to add a footnote, however, as I’ve learned from past experience; the opinions on the similarities are subjective, representing my views. And my sole intention is simply to demonstrate that we are all inspired by the same things. Now more than ever, thanks to the internet.

Logo_Quadrant_Engineering-Plastic-Products_dian-hasan-branding_US-2Logo_Quadrant_Engineering-Plastic-Products_dian-hasan-branding_US-1PhotobucketUploaded from the Photobucket iPad AppUploaded from the Photobucket iPad AppLogo_hochschule-niederrhein_DE-3PhotobucketLogo_hochschule-niederrhein_DE-2Logo_Mass-Mutual_dian-hasan-branding_MA-US-1PhotobucketPhotobucketPhotobucketlogo_hochschule-niederrhein_de-20Logo_ESB-Business-School_Reutlingen-University_DE-1Logo_Banco-del-Desarrollo_dian-hasan-branding_CL-6  Logo_Banco-del-Desarrollo_dian-hasan-branding_CL-4 Logo_Banco-del-Desarrollo_dian-hasan-branding_CL-2 Logo_Banco-del-Desarrollo_dian-hasan-branding_CL-3 Logo_Banco-del-Desarrollo_dian-hasan-branding_CL-1Logo_Esta-Rohr_www.esta-rohr.de_en_index_DE-5Logo_Esta-Rohr_www.esta-rohr.de_en_index_DE-7Logo_Esta-Rohr_www.esta-rohr.de_en_index_DE-2Logo_Data-Image_dian-hasan-branding_NL-1Logo_Esta-Rohr_www.esta-rohr.de_en_index_DE-4PhotobucketPhotobucketPhotobucketPhotobucket photo Logo_Unique-Innovations_Unique-Fittings_dian-hasan-branding_IN-1_zps33780df6.pngLogo_Kaliningrad_en.kaliningrad-rda.org_dian-hasan-branding_RU-3Logo_Kaliningrad_en.kaliningrad-rda.org_dian-hasan-branding_RU-1Logo_Galicja-Zydowskie-Muzeum_www.galiciajewishmuseum.org_dian-hasan-branding_PL-12Logo_Galicja-Zydowskie-Muzeum_www.galiciajewishmuseum.org_dian-hasan-branding_PL-3Logo_Galicja-Zydowskie-Muzeum_www.galiciajewishmuseum.org_dian-hasan-branding_PL-11Logo_First-Foundation_dian-hasan-branding_1

To date I’ve come across myriad doppelgängers, look-alikes, wannabes, copies, or plain plagiarism. Sheer coincidence? Or copycats?

Realistically of course, I’m not discounting the simple fact that some may have been inspired by the same ideas. Nevertheless, it’s an ever changing, ever amassing encyclopedia of visual identity that’s just a click away. Here’s a look at some.

There’s an old French proverb: “Plus ça change, plus c’est la même chose,” first coined by French columnist and novelist Alphonse Karr (1808-1890), which loosely translates to: “The more we change, the more we stay the same.”

Before the internet, we all operated in virtual seclusion and isolation, as individuals in our world. Collaboration only occurred in Multinational Corporations that operated across different countries and cultures. In the business world, ideas and innovation spread in limitation, only to organizations that had the resources and means to communicate

Fast forward to the Internet and Social Media era, connecting the human race like never before in history, like a labyrinth of busy bees.

Facebook, Twitter, Linked-IN, Groupon, and Crowdsourcing are becoming a common part of our vocabulary and lifestyle… through which mediums we are connected through our work, and the objects that inspire us.

And for all digital natives (those born after 1980s when internet and digital revolution was in full swing), life without it is simply unfathomable.

It turns out that being a true original is increasingly difficult, if not virtually impossible.


About dianhasan

Brand Storyteller, Travel Writer, Speaker, Creative Writer & Thinker - avid observer of randomness in everyday life - Sustainable Business, Eco Matters, Sustainable Urban Issues, Architecture, Heritage Conservation, Innovation & Brand-Strategy, Cross-Cultural Communications, Travel, Tourism & Lifestyle.
This entry was posted in Chile, Colombia, Czech Republic, Finland, Germany, India, Poland, Russia, Switzerland, The Netherlands, USA and tagged , , , , , , , . Bookmark the permalink.

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