They say that the most memorable ads are those that can connect emotionally. On the surface this is often translated into a “skin” and “humor”, meaning ads featuring sexy and humorous scenes seldom fail to grab our attention. That’s also more of a “hard sell” approach.
True, however, on the other side of the spectrum, where story telling against a backdrop of beautiful scenery that transports our minds to exotic faraway locales, can stir our imaginations and in the end… get the story told. Hence, ads of this variety are more rare. An excellent example is a series of TVCs for a language school that presents the language and its respective city by taking a “one day in the life of” look against the backdrop of exquisite cities wherever the language school is located. The different words are presented and are spot on with the city’s imagery. Here’s a look at EF’s (Education First) “Live the Language” campaign for Chinese, shot in Beijing.
Check it out. Sublime, to say the least! And it will get you packing for a trip in no time!
Inspiration: Wonderlust Journal
IDEAS INSPIRING INNOVATION 