Sosro Tea, Indonesia; The Social Liberals (Die Sozialliberalen, or SoL) Political Party, Austria; Roundtable Advertising, Jakarta, Indonesia; Roundtable Advertising, Toronto, Canada (no relation to the Jakarta Ad Agency by the same name); AMC Theatres, USA; JGS (Joy of Giving Something), Non Profit Organization; The Syracuse Stage Theater Company, New York; Cercanias Commuter Train, RENFE (Spanish Rail), Spain; Stumbleupon Social Media, USA; Rexel Shredders, UK; LG Electronics Group, South Korea; Air Canada; Radioshack electronics retail stores, USA; Leica Optics and Lenses, Germany; Vodafone Telecommunications, UK; Texaco Energy Co., USA; Alice Email from Telecom Italia; Lifelock Identity Theft, USA.
There’s an old French proverb: “Plus ça change, plus c’est la même chose,” first coined by French columnist and novelist Alphonse Karr (1808-1890), which loosely translates to: “The more we change, the more we stay the same.”
Before the internet, we all operated in virtual seclusion and isolation, as individuals in our world. Collaboration only occurred in Multinational Corporations that operated across different countries and cultures. In the business world, ideas and innovation spread in limitation, only to organizations that had the resources and means to communicate
Facebook, Twitter, Linked-IN, Groupon, and Crowdsourcing are becoming a common part of our vocabulary and lifestyle… through which mediums we are connected through our work, and the objects that inspire us. And for all the children born in internet era, life without it is simply unfathomable.
I’ve been on a personal mission myself, in pursuit of suspiciously similar looking Logos and Corporate Identities. A fruitful quest to date, having come across myriad doppelgängers, look-alikes, wannabes, copies, or plain plagiarism. Sheer coincidence? Or copycats? An ever changing, ever amassing encyclopedia of visual identity is just a click away.
Turns out being a true original is increasingly difficult, if not virtually impossible.