Stats + Facts | On the explosive growth of SocMed

A collection of recent stats on Social Media that will either blow you away (if you’re an organization or brand owner and you don’t have a Social Media Strategy in place yet, or you are clueless about all of this…). And of course these stats are mouth-watering for any youngster out there… (and the young at heart).

  • 5% of online shoppers note that social media influenced them to visit a retailer’s website (Foresee)
  • 82% of 18-29 year olds utilize a form of social networking (Pew)
  • 42% of American internet users over 18 actively use Wikipedia (Pew)
  • 40% of corporate Twitter accounts engage in some kind of customer service (Burson-Marsteller)
  • In 2011 marketers will increase their social media usage by 75 percent (Brian Solis)
  • 48% of consumers combine social media and search engines in their buying process (GroupM)
  • 10.5% of CMOs say social marketing efforts are effectively integrated into their overall marketing strategy (MarketingProfs)
  • 97% of the top US charities utilize Facebook in their marketing efforts (UMass Dartmouth)
  • Of all social networks, YouTube has the highest Net Promoter Score with 50% of users saying they would recommend it to a friend (MarketingProfs)
  • ~140 Million Tweets are sent each day (Twitter)
  • 24% of adults have posted a review of a product they have purchased (HubSpot)
  • 41% of the companies report that there is no staff dedicated to social media (Useful Social Media)
  • 89% of companies note that social media will become a useful cog in their marketing mix moving forward (Useful Social Media)
  • 35% of small businesses utilize social media in their marketing mix (eMarketer)
  • Facebook expects to bring n $4.05 billion in ad revenues this year (eMarketer)
  • Facebook is the leading social network for nine out of 13 Asia-Pacific countries (Edelman)
  • One out of every six minutes spent online is on a social network (comScore)
  • 73% of the US internet population visits Facebook each month (comScore)
  • 62% of Facebook users between 35-54 years of age have liked a brand (eMarketer)
  • 64% of Twitter users are female (Pew)
  • 85% of LinkedIn users are Caucasian (Pew)
  • 47% of journalists will use Twitter as a source for a story (Digital Journalism Study)
  • Less than 3 percent of micro businesses utilize Twitter (Vistaprint)
  • 61.2 percent of Facebooking females list themselves as married less than a year, compared to 44.3 percent of males (AdAge)
  • The average media site integrated with Facebook has seen a 300 percent increase in referral traffic (Search Engine Land)
  • 61% of Facebook users who have liked a brand note that they are more likely to purchase from that brand (AllFacebook)
  • 96% of Americans use Facebook (Business Insider)
  • 80% of social media marketers are using the platforms to increase brand awareness (eMarketer)
  • Only 8% of US internet users utilize Twitter despite having a 92 percent awareness level (Edison Research)
  • 46 million Americans check their social media profiles daily (Edison Research)

Inspiration: Vocanic


About dianhasan

Brand Storyteller, Travel Writer, Speaker, Creative Writer & Thinker - avid observer of randomness in everyday life - Sustainable Business, Eco Matters, Sustainable Urban Issues, Architecture, Heritage Conservation, Innovation & Brand-Strategy, Cross-Cultural Communications, Travel, Tourism & Lifestyle.
This entry was posted in ICT (Information and Communication Technologies), Social Media, USA and tagged , , , , . Bookmark the permalink.

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