Daily Archives: September 21, 2011

Eco Branding | When recycling goes a bit too far…

We all know doing good toward the planet and the community is a good thing. It’s high in feel-good factor and is a growing trend the world over. Admittedly, we all have different understanding of what green really means. We … Continue reading

Posted in Indonesia, Sustainable Solutions | Tagged , | Leave a comment

Grassroots Innovation | Lighting people’s lives with Kiran solar lamp

The Riau Islands, a string of more than 3,000 islands between Sumatra and Kalimantan, remains a relatively untouched part of Indonesia, where residents still follow a very traditional way of life. The province is also the main area of activity … Continue reading

Posted in BoP (Bottom of the Pyramid), Indonesia, USA | Tagged , , | Leave a comment

Lighter side of branding | IKEA launches new service to keep men happy

IKEA is one innovative retailer indeed!!! Answering the need to keep bemoaning husbands, boyfriends and significant others happy while their ladies shop and wander the many aisles and room mock ups, IKEA Australia has come up with a nifty idea: … Continue reading

Posted in Ads, TVCs & Commercials, Australia, Sweden | Tagged , , | Leave a comment