A collection of recent stats on Social Media that will either blow you away (if you’re an organization or brand owner and you don’t have a Social Media Strategy in place yet, or you are clueless about all of this…). And of course these stats are mouth-watering for any youngster out there… (and the young at heart).
- 5% of online shoppers note that social media influenced them to visit a retailer’s website (Foresee)
- 82% of 18-29 year olds utilize a form of social networking (Pew)
- 42% of American internet users over 18 actively use Wikipedia (Pew)
- 40% of corporate Twitter accounts engage in some kind of customer service (Burson-Marsteller)
- In 2011 marketers will increase their social media usage by 75 percent (Brian Solis)
- 48% of consumers combine social media and search engines in their buying process (GroupM)
- 10.5% of CMOs say social marketing efforts are effectively integrated into their overall marketing strategy (MarketingProfs)
- 97% of the top US charities utilize Facebook in their marketing efforts (UMass Dartmouth)
- Of all social networks, YouTube has the highest Net Promoter Score with 50% of users saying they would recommend it to a friend (MarketingProfs)
- ~140 Million Tweets are sent each day (Twitter)
- 24% of adults have posted a review of a product they have purchased (HubSpot)
- 41% of the companies report that there is no staff dedicated to social media (Useful Social Media)
- 89% of companies note that social media will become a useful cog in their marketing mix moving forward (Useful Social Media)
- 35% of small businesses utilize social media in their marketing mix (eMarketer)
- Facebook expects to bring n $4.05 billion in ad revenues this year (eMarketer)
- Facebook is the leading social network for nine out of 13 Asia-Pacific countries (Edelman)
- One out of every six minutes spent online is on a social network (comScore)
- 73% of the US internet population visits Facebook each month (comScore)
- 62% of Facebook users between 35-54 years of age have liked a brand (eMarketer)
- 64% of Twitter users are female (Pew)
- 85% of LinkedIn users are Caucasian (Pew)
- 47% of journalists will use Twitter as a source for a story (Digital Journalism Study)
- Less than 3 percent of micro businesses utilize Twitter (Vistaprint)
- 61.2 percent of Facebooking females list themselves as married less than a year, compared to 44.3 percent of males (AdAge)
- The average media site integrated with Facebook has seen a 300 percent increase in referral traffic (Search Engine Land)
- 61% of Facebook users who have liked a brand note that they are more likely to purchase from that brand (AllFacebook)
- 96% of Americans use Facebook (Business Insider)
- 80% of social media marketers are using the platforms to increase brand awareness (eMarketer)
- Only 8% of US internet users utilize Twitter despite having a 92 percent awareness level (Edison Research)
- 46 million Americans check their social media profiles daily (Edison Research)
Inspiration: Vocanic
IDEAS INSPIRING INNOVATION 
